I have a 55″ Panasonic OLED which I believe is an LG panel, and that’s stunning for things like the Green Planet on iPlayer in 4K. Of course the highly optimised fully saturated demos in John Lewis are even more so.
But so much of what I watch is still in SD, so what is the point? Since lockdown I have been watching more “4K” (a movable feast it seems) thanks to Netflix etc. and a fantastic picture doesn’t save a crap production. I’ve not continued to watch something with a terrible plot and bad acting just because it was very pretty.
Conversely I’ve been thoroughly entertained by The Mandalorian and The Book of Boba Fett. Have I noticed they are 4K? Are they? I think they may be. Do I care? No. Just as I was quite happy with Star Wars on VHS.
It’s just to sell people new TVs by convincing them their old ones are crap, like PCs, phone and all iThings marketing. Fine if you like to spend your time watching the highly optimised fully saturated demos in John Lewis. I’d rather that money was spent in the talent behind the things we watch on them.